The Australian Defiance Apparel is a leader in the development

Question: Discuss about the Australian Defiance Apparel is a leader in the Development ? Answer: Introducation The Australian Defence Apparel (ADA) is a leader in the development of uniforms for health care professionals, utility workers, armed forces and emergency services. As ADAs primary business comes from defence market, they wanted to enhance their public relation services by means of creating awareness of their services in non-defence markets such as the health care, utility and construction (Australian Defence Apparel B2B public relations, 2017).With this objective, the indicator of success in B2B public relations services might include innovation in product design and manufacturing, protecting the workers in risky work places and dissemination of the benefits of ADA by establishing media contacts at the right time. The success in the objective can be understood by different method of measurement of success. This may include the following: The ADA firm should evaluate the feedback of client and provide prompt response to their question or complains (Swanson, 2014). While establishing media contacts to raise awareness of their brand in other sectors, it is necessary for them to conduct content analysis. This will help in determining the audience of interest and the extent to which they are aware about their apparel. This will help to determine the success of B2B public relations (Smith, 2013). Another method is to conduct a market survey to gain idea about the opinion, attitudes and beliefs of consumers towards their product. This will help to evaluate whether the strategies implemented by Ellis Jones were in favor of the target consumers or not (Austin Pinkleton, 2015). Reference Austin, E. W., Pinkleton, B. E. (2015).Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns(Vol. 10). Routledge. Australian Defence Apparel B2B public relations. (2017).Ellis Jones. Retrieved 24 April 2017, from https://www.ellisjones.com.au/case-studies/australian-defence-apparel-ada/ Smith, R. D. (2013).Strategic planning for public relations. Routledge. Swanson, D. J. (2014). Assessing Public Relations Student Learning and Performance in Real World Client Campaigns and Projects.